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The search engine optimization (SEO) industry is constantly evolving, and Google is continually updating its algorithm to provide users with the best search results. As we approach 2023, SEO professionals and businesses must stay informed about the latest changes and best practices for white hat SEO.
The Google search engine changes ranking algorithms every year, so SEO specialists need to constantly monitor current trends and quickly make changes to promoted sites. What tactics should be included in Google SEO promotion in 2023?
Google is also placing more emphasis on backlinks in the 2023 algorithm. Backlinks are links from other websites that point to your website. Backlinks are an important signal of the credibility and authority of your website. Businesses should focus on building high-quality backlinks from reputable websites.
In addition to these changes, it’s important to note that Google fights against spammy and manipulative tactics. This includes penalizing websites that use black hat SEO tactics such as keyword stuffing, cloaking, and link farms. Businesses should avoid these tactics and focus on providing a positive user experience and high-quality content.
In summary, the 2023 Google SEO algorithm emphasizes user experience, high-quality content, and high-quality backlinks. Businesses should optimize their website for these factors to improve their search engine rankings and reach more customers.
Step by step to White Hat SEO – New Google SEO
- Artificial Intelligence (AI) Integration: Google will continue to integrate AI algorithms into its search engine, making it more sophisticated and efficient in understanding the intent behind user queries. This will lead to more accurate search results and a better user experience.
- Mobile-First Indexing: With more and more users accessing the internet via mobile devices, Google will prioritize mobile-friendly websites for indexing and ranking. This means that websites not optimized for mobile devices will face a penalty in search rankings.
- Voice Search Optimization: With the increasing popularity of voice assistants like Alexa and Google Home, Google will prioritize optimized websites for voice search. This means that website owners need to optimize their content for long-tail keywords and natural language queries.
- Featured Snippets: Google will continue to prioritize featured snippets and short answers to user queries at the top of the search results. Websites that provide accurate and relevant information in featured snippets will have a higher chance of ranking well.
- Local SEO: Google will continue to focus on local SEO, which means businesses will need to optimize their websites for local search terms and ensure that their business information is accurate on Google My Business.
- User Experience (UX): Google will place a greater emphasis on user experience, which means that websites that are easy to navigate and provide a positive user experience will have a higher chance of ranking well. This includes website loading speed, mobile optimization, and accessibility.
Building a Link Profile
The Google search engine values the credibility and reliability of the information in resources. For a web page not to fall under the filters, links to it must come from quality sites. Thematic donors cause the most critical trust: it is thanks to them that referral traffic is attracted. Do not spam with commercial anchors: anchorless links provide a slower but safer increase in positions in the search results.
Boost Your Download Speed (Pagespeed)
Speed is essential for both mobile and desktop versions of a website. In a competitive environment, every additional second of loading will increase failures. You must set up asynchronous script loading and proper caching to keep visitors and rise above competitors.
You can check your page load speed: https://pagespeed.web.dev/ or https://gtmetrix.com/.
Content Quality Improvement
Google encourages sites that provide users with quick answers to questions and provide direct engagement on a topic. Therefore, on a web page, you need to minimize the amount of “water,” i.e., remove introductory words, overly flowery expressions, and lengthy descriptions.
The content must fully meet the target audience’s needs and be supported by authoritative sources (scientific articles, popular blogs). It is worth using different ways of presenting the material to attract attention – images, animation, video, graphics, etc.
Adaptability for Mobile Devices
The number of users accessing the network from phones is constantly growing. Accordingly, the site loses traffic to Google without a convenient mobile layout. The Internet speed on a smartphone is slower than on a modem and router, so the web page should load quickly. An intuitive interface and a clear display of the main functional blocks are also mandatory requirements.
The above lists only a small part of the factors that affect promotion in one of the most popular search engines – Google. Any little thing can have a positive or, on the contrary, negative impact on the site’s position. You can promote yourself or contact the company to enable the site.
The main rule: to increase the visibility of queries, you need to make the site as convenient and valuable for the user as possible.
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